McLaren Racing has announced Alessandro Alunni Bravi as its new Chief Business Affairs Officer, set to join on February 1, 2025. Bravi brings over two decades of motorsport and business leadership experience, overseeing driver development, legal, commercial, and contract management, reporting directly to CEO Zak Brown.
McLaren Racing’s Strategic Move: Alessandro Alunni Bravi Joins as Chief Business Affairs Officer
In a significant move to enhance its operational and strategic capabilities, McLaren Racing has announced the appointment of Alessandro Alunni Bravi as its new Chief Business Affairs Officer. This appointment, effective February 1, 2025, marks a crucial step in the team’s ongoing efforts to achieve excellence both on and off the track.
Background and Experience
Alessandro Alunni Bravi, a seasoned motorsport and business leader, brings over two decades of experience to McLaren Racing. Most recently, he served as the Managing Director of the Sauber Group and Team Representative for Kick Sauber. His extensive background in driver development, governance, and commercial strategy makes him an ideal fit for McLaren’s ambitious objectives.
Role at McLaren Racing
In his new role, Bravi will oversee multiple critical aspects of McLaren Racing’s operations. He will take charge of the Driver Development Program, transitioning from Stephanie Carlin, who is assuming additional responsibilities within the F1 outfit run by Team Principal Andrea Stella. This program is crucial for nurturing talent across McLaren’s racing series, ensuring that the team has a strong pipeline of future drivers.
Additionally, Bravi will be responsible for driver contract management, ensuring strategic alignment between McLaren’s long-term objectives and its roster of drivers. He will also oversee legal and governance-related matters, providing executive leadership skills across a range of business affairs. Furthermore, he will support McLaren’s commercial strategy, driving business initiatives across various motorsport disciplines.
Alignment with McLaren’s Goals
Zak Brown, McLaren’s CEO, emphasized Bravi’s extensive motorsport background and its alignment with McLaren’s goals: “Alessandro’s expertise and leadership will strengthen our ability to deliver results across all our racing series. His vast experience in driver development, governance, and commercial matters makes him an invaluable addition to McLaren Racing.”
Transition and Future Plans
The appointment of Bravi coincides with the departure of Steve Atkins, McLaren’s Chief Communications Officer, who is stepping down for personal reasons to focus on family priorities. Zak Brown expressed gratitude for Atkins’ contributions: “Steve has been instrumental in our success over the last two seasons. We wish him the best in his future endeavors.”
With Bravi’s arrival, McLaren is poised to strengthen its position across multiple racing platforms, including Formula 1. As the team transitions into a new chapter, fans and stakeholders alike will eagerly watch how Bravi’s expertise shapes the team’s future trajectory.
1. What is Alessandro Alunni Bravi’s new role at McLaren Racing?
Alessandro Alunni Bravi has been appointed as the Chief Business Affairs Officer at McLaren Racing, overseeing driver development, legal, commercial, and contract management.
2. What is the significance of Bravi’s appointment?
Bravi’s appointment brings over two decades of motorsport and business leadership experience, aligning with McLaren’s goals and enhancing the team’s operational capabilities.
3. Who will Bravi report to?
Bravi will report directly to CEO Zak Brown and sit as part of the McLaren Racing Executive Team.
4. What is the current status of the Driver Development Program?
The Driver Development Program is transitioning from Stephanie Carlin to Bravi, ensuring continuity in nurturing talent across McLaren’s racing series.
5. What are the key responsibilities of Bravi’s new role?
Bravi will oversee driver development, driver contract management, legal and governance-related matters, and support McLaren’s commercial strategy.
The appointment of Alessandro Alunni Bravi as McLaren Racing’s Chief Business Affairs Officer marks a significant strategic move for the team. With his extensive experience in driver development, governance, and commercial strategy, Bravi is poised to strengthen McLaren’s position across multiple racing platforms. As the team continues to push for excellence, fans and stakeholders will eagerly watch how Bravi’s expertise shapes McLaren’s future trajectory.
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